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What is a Logo

LOGO is a greek word λογότυπος pronounced as logotypos which basically means a graphical element that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand for a company, shop, organization, conference, event, show or a product. Typically, a logo's design is for immediate recognition of the related company. The logo is an important aspect of a company's commercial brand, or economic or academic entity. Logo shapes, colors, fonts, and images usually can be different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.

Ideogram: Ideogram is a sign or an icon without the name of the company or entity.

There are many corporations, products, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo. As a result, only a few of the thousands of ideograms that we can be recognized without a name. It is sensible to use an ideogram as a logo, even with the name, if people will not duly identify it. Currently, the usage of both images (ideograms) and the company name (logotype) to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.

Examples of Ideograms

Every one knows these popular Logos or Ideograms

Ideograms (icons, signs, emblems) may be more effective than a written name (logotype), especially for logos being translated into many alphabets; for instance, a name in the Arabic language would be of little help in most European markets. An ideogram would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of an extremely well known emblem which does not need an accompanying name. Branding aims to facilitate cross-language marketing. The Coca-Cola logo can be identified in any language because of the standards of color and the iconic ribbon wave.

Some Welknown logos that have created their image and are well known among masses the respective companies of these logos have started first with simple logos and than matured their business while improving their logo as well. The Logo is an identity of the company some times it also changes with course of time as the company progresses or goes thru changes. Read about how PEPSI logo was changed in the course of time

Logos are used by various entitie, Even Some countries have their own logos, e.g. Spain, Italy, Turkey and The Islands of The Bahamas, that identify them in marketing their country. Such logos often are used by countries to promote tourism sector in the respective countries.

Logo Color

Color is important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality or theme. Some colors are associated with certain emotions that the designer wants to convey hence are used in logos without them being part of company's other material. For instance, loud colors, such as red, that are meant to attract the attention of drivers on highways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.

Color is also useful for linking certain types of products quality with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.

Dynamic logos

A logo that changes with time, season, mode or promotion is called a dynamic Logo.  In 1898, tire manufacturer, Michelin, introduced the Michelin Man, a cartoon figure who was presented in many different ways, such as eating, drinking, and playing sports. By the early 21st century, other large corporations such as MTV, Google, Morton Salt and Saks Fifth Avenue had also adopted dynamic logos, that change over time and from setting to setting.

Written By Jamal Panhwar at eXalogics.com For InfraLogos and Guluna Technologies

What is a Logo

How To Design a Logo


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