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How to promote a web site
You have built a web site you had it it built and now its online that great now what. Its like you have got your office made up and ready for business but how will the world know it exists? In physical world placing a name sign and making advertisements or telling people may do the job but these thing do noting for your web site you need to promote your site. Here are some tips to promote your web site and as usual these steps can also be outsourced to us please contact us for a quote
Note: Extreme numbers of inbound links can sometimes cause an un-optimized site to rank, but an optimized website will seriously reduce the number of links needed, and its associated cost. This varies from industry to industry, but is true as a general rule.
Ideally the optimization of your site occurred during the planning and building stages, but if it did not be sure to get this completed as soon as possible.
Search Engine Submission
In order to help the search engines fully spider your new site, the best thing you can do in terms of submissions, is to create and submit an XML sitemap. Submit this sitemap to your Google Webmaster Tools account, and also be sure to include a call to it within your robots.txt file by adding the following line including a complete path to your sitemap:
There are many tools out there to help you build your xml sitemap. Google has placed a líst of some of these tools on their "Third Party Programs" page.
Explore the different ways to build links to your site. A steady progressive rise in inbound links will help Google look positively in your direction. Do not be afraid of reciprocal links either. If you are trading with highly relevant websites to your industry, then you should have nothing to be afraid of.
To help get your site in the eyes of as many people as possible, take a look into Social Media and consider creating profiles on some of the popular platforms. This can include creating a YouTube account and uploading instructional, informational, or interesting product videos. You can set up a Facebook page, and work to build a community around your product. Create a profile page on Squidoo, MySpace, and Flickr, amongst many others.
These pages often act as backlinks to your site, and also help spread awareness. Be sure to keep your social endeavors updated regularly or any viewership you have will dwindle as people lose interest. If you are able to build a strong following, this can result in many individuals linking to your site and spreading the word, resulting in long term benefits for you and your site.
Your use of social media does not have to be exactly about your company. For instance, let's say you sell cars. Your use of the social platform, while it may note your business, can focus on other car info including trivia, news, photos, etc. The key is to keep it relevant, not identical - you are not looking to create a mirror of your site.
Pay Per Click
For many industries it can literally take years to get those coveted first page results - in some industries it may be near impossible, but if you want a chance, you need to start promoting that new site of yours immediately
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